World of Food Beijing Expo – PFT Export

Betta Fresha Import and Export (Tianjin) Company (division of PFTEC) will attend the World of Food Beijing expo in November.  BFIETC will have on display a number of food products with a large emphasis on dairy as well as other Australian food. If you would like to discuss the opportunity of having your product displayed please contact us.

World of Food Beijing as the name indicates,  concentrates explicitly on the region of North China. For the food industry, the capital city of Beijing and its surroundings present a very attractive and growing consumer market of around 200 million people. World of Food Beijing offers direct access to retailers and wholesalers in this region as well as importers, distributors, hotels and restaurants.

Today, nearly half of all food imports reach China via the Northeast. The region has become increasingly attractive for international food business to enter the China market, and offers additional market potential for international companies, even those who have already established their regional business in Shanghai.

China is not a homogenous market, and regionalization has become an on-going trend. Access to these regional markets requires contacts to local partners, especially in the food sector with its complex distribution structures. In addition, China`s consumers show distinctive regional taste differences.

These factors underline the importance of a regional trade fair with a growing regional visitorship. World of Food Beijing is an important step for food manufacturers towards unlocking the immense potential, which Northern China offers.